UX Generalist (Concord, NC)

This position maintains and optimizes the user experience and content interface for DIRTVision, our direct to consumer streaming service.


  • Make strategic design and user-experience centered decisions focusing on engaging, fresh content and overall subscriber practice; optimize content to ensure leading subscriber experiences
  • Perform platform performance audits through various measurement tools, including SEO; modify design and functions to enhance user experience using data-driven strategies; evaluate modifications and adjust as needed
  • Review subscriber support inquiries for feedback and assist with support responses as needed; mine feedback for areas of improvement and suggest design modifications as appropriate
  • Write clear and concise content that adheres to brand guidelines; ensure consistency across all pages in regard to look and feel, grammar, punctuation, metadata, graphics, etc.
  • Develop high-level and detailed storyboards, wireframes, and/or prototypes to communicate interaction and design ideas;
  • Work with other departments to ensure that DIRTVision is properly leveraged to support various business objectives across ticketing, corporate partnerships, community outreach and more;
  • Assist in additional editorial content, as needed.
  • Other duties as assigned.

Required Skills:

  • Bachelor’s degree in marketing, web design, communications, or other related field
  • At least three years experience in content management, UX, and/or SEO/SEM optimization; preferably in sports, news or other streaming services
  • Combination of education and experience acceptable
  • Ability to have flexible schedule during race season
  • Strong attention to detail, especially with grammar, usage and spelling
  • Strong storytelling and content organization abilities
  • Knowledge of and interest in dirt-track racing preferred; genuine willingness to learn


  • This is an in-office position in our Concord, NC location
  • This position is in office primarily during normal office hours, but may also be utilized during evening and/or weekend hours, especially during racing season.
  • This position requires frequent sitting and occasional walking and standing; the use of hands to grasp and feel frequently; the occasional lifting of up to 50 pounds; and may require use of close vision.
  • Occasional, but infrequent travel, including weekends and overnights as needed to generate unique content from race tracks or related venues


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