Sr. Manager, Fan Experience (Concord, NC)

This new role will lead the fan experience and engagement team and programs. This person will expand the focus


  • Drive new fan engagement, and existing fan retention at live events
  • Develop plans for fan focused entertainment, activities and engagements that add value to the event during live events, particularly during before the race program and during downtime.
  • Manage the Fan Experience team members, including selecting, training, coaching, disciplining and developing staff.
  • Plan and execute specialty events for loyal fans to engage away from the track.
  • Plan and execute on fan focused sponsor activations and deliverables
  • Play a key role working with various teams in the business to drive exceptional fan entertainment
    • Work with the events teams to plan midway and fan concourse setup and activations
    • Work with the digital marketing and social teams to develop promotional plans for fan activations, opportunities and events
  • Oversee the promotion and evolution of the Be An Outlaw fan loyalty and reward program
  • Identify opportunities in the communities the World of Outlaws and associated series visit to support positive initiatives which benefit the community
  • Other duties as assigned


  • Demonstrated ability to lead a team, plan and budget.
  • 5+ years of previous fan engagement, marketing or related experience
  • BS/BA degree in Marketing, Sport Management Business Administration, Communications or a related field of study
  • Understanding of motorsports industry is very helpful
  • Able to maintain positive demeanor, even in highly stressful or demanding situations
  • High sense of ownership and pride in fan experience
  • Proven record of dependability and integrity, strong organizational and communication┬áskills
  • Ability to work in a team environment.


  • This is an in-office role based in Concord, NC
  • Approximately 10 – 50% average overnight monthly travel
  • This role will serve all of the World Racing Group brands, including and not limited to World of Outlaws Sprint Cars, World of Outlaw Late Models, Super DIRTcar Series, Xtreme Outlaw Midget Series and the American Sprint Car Series
Upload your resume. Max. file size: 10 MB.