Director, Sports Event Marketing and Fan Experience (Concord, NC)

This role identifies, plans, communicates and manages marketing campaigns with an emphasis on ticket sales and overall fan experience for WRG events


  • Define and execute sport event marketing plans with an emphasis on ticket sales to include social media, radio, direct mail, television and/or grassroots campaigns; ensure efforts meet budget expectations;  analyze effectiveness of campaigns; adjust strategy as needed
  • Initiate communications with event promoters and WRG stakeholders to identify and clarify marketing expectations and plans
  • Partner with WRG Event Department staff to develop pricing strategies to maximize profits and market share while offering patron and competitor value
  • Oversee the Fan Experience team’s at-track efforts to produce a high quality, entertaining fan experience
  • Manage assign staff including and not limited to: selection, training, coaching, assigning strategic and tactical responsibilities; and providing direct feedback
  • Partner with WRG and DIRTVision staff to plan and execute special events such as midway events, stage shows, etc.
  • Employ marketing analytic techniques to gather important data (social media, web analytics, etc.)
  • Enter, update and maintain the department’s financial requests using the company approved systems
  • Accurately order and approve marketing materials, ensuring timely delivery, costing and proofreading
  • Other duties as assigned

Required Background:

  • Minimum of 7 years previous sports event marketing or related experience
  • BS/BA degree in Marketing, Business Administration, or Communications strongly preferred
  • Understanding of and interest in dirt-track racing preferred; genuine willingness to learn necessary
  • Previous management experience useful
  • Thorough understanding of marketing analytics needed
  • High sense of ownership and personal accountability required


  • This is an in-person role based in Concord, NC
  • In addition to a traditional work week, this position may be utilized during evening and/or weekend hours, especially during racing season
  • This position requires frequent sitting and occasional walking; the use of hands to grasp and feel frequently; the occasional lifting of up to 20 pounds; may require the use of close vision
  • Monthly overnight travel averages 25-50%, especially during race season (February – November)
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