Promotions Assistant (Central NY)

  • Part Time
  • Anywhere

This new part-time role will assist in series and event promotion with the aim of increasing attendance and local engagement.


  • Travel to all Super DIRTcar Series events, including Super DIRT Week, and create fan engagement experiences, such as and not limited to: material distribution, giveaways, trophy displays, t-shirt toss, pace car appearances
  • Seek out non-WRG events such as HarborFest, Syracuse Nationals, NY State Fair, etc.; host pop-up occurrences to promote Super DIRTcar Series, Super DIRT Week and related entities
  • Sell tickets, camping and/or parking for Super DIRT Week while at pop-up occurrences.
  • In accordance with national and state regulations, collect contact information from potential ticket buyers
    • Identify and execute strategies to contact potential ticket buyers with the intent of sales conversion
  • In cooperation with other WRG employees, identify local opportunities to create partnerships, expand relationships, provide promotional materials and other chances to develop brand awareness and ticket sales
  • Assist with promotion related activities during events, such as and not limited to: ensuring promotional material is displayed, autograph sessions, etc.
  • Other duties as assigned

Required Skills:

  • A high school degree or equivalent
  • Knowledge of dirt racing, specifically Super DIRTcar Series and/or Big Block Modified
  • Outgoing personality
  • Working knowledge of the Microsoft suite of products
  • Good verbal and written communication skills
  • Highly organized
  • Able to juggle multiple high-priority tasks
  • Able to maintain a positive and productive disposition
  • High sense of ownership and personal accountability required
  • Proven record of dependability and integrity
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