Manager, Public Relations

This role oversees the public relations efforts and manages the PR team for the World of Outlaws, DIRTcar Racing, the Super DIRTcar Series and related entities. 


  • Develop and implement strategic public relations programs to increase brand, sponsor and event awareness
    • Work with other WRG teams to ensure adequate promotion and coverage of all series events and company initiatives.
    • Ensures the company maintains a favorable public image
    • Promotes events, series and company as a whole
  • Manage editorial content on website and social channels
  • Develop and manage the editorial calendar
    • Assign content creation to public relations coordinators
    • Work with other WRG teams to align content
    • Create additional content as needed
  • Manage the public relations team
    • Hire, train, coach, & manage team
    • Assign responsibilities and provide direct feedback
    • Provide editorial guidance and edit releases
  • Manage media relationships
    • Build relationships with endemic media and beyond
    • Write and pitch stories beyond what endemic media pick ups
    • Solicit and manage inquiries and credential requests
    • Coordinate media access to teams and drivers
    • Plan and execute press conferences as needed
    • Oversee and maintain media kits
  • Serve an at-track role at high profile events.
    • Manage media center and handle requests from media
    • Manage crisis communications and serve as the voice of the series
  • Ensure the maintenance of current statistics
  • Maintain, analyze, optimize and communicate public relations metrics and impact
  • Other duties as assigned

Required Skills:

  • At least five years of previous Journalism or Public Relations experience
  • Previous leadership experience in a journalism or public relations field helpful
  • BS/BA degree in Journalism, Public Relations, Marketing or Sports Management required
  • Understanding of motorsports industry needed
  • History of success with traditional and interactive public relations programs
  • Able to develop and execute programs
  • High comfort level with the digital media; experience with web content management
  • Strong writing ability required
  • High sense of ownership and personal accountability required
  • Proven record of dependability and integrity
  • Strong organizational skills necessary
  • Good verbal skills
  • History of and willingness to work in a team environment
  • Able to maintain positive demeanor, even in highly stressful or demanding situations


  • This position is based in Concord, NC
  • Physical Demands: This position requires frequent sitting and occasional walking and standing; the use of hands to grasp and feel frequently; the occasional lifting of up to 20 pounds; and may require use of close vision. This position is based indoors although may experience occasional exposure to the elements.
  • During the busiest part of the racing season, this role may travel 20-60% of a month; in the rest of the season, it averages 5-15% monthly travel. Travel may include day trips and overnights

***Include salary requirements for consideration***

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