Fan Experience Coordinator (Concord, NC base)

This high-travel, customer-facing role enhances the live fan experience on race day

  • Travel to events and provide on-site fan experience which may include and is not limited to: event setup and teardown, parking enhancement, material distribution, social media connections, autograph sessions, opening or special ceremonies and promotional giveaways
  • Set up and teardown fan-experience event assets, including but not limited to ticket trailer externals, Victory Lane backdrops, and midway games
  • Plan, research, execute and evaluate additional methods of increasing fan experience at, before or after events
  • Address fans using microphones, megaphones or other large-scale devices; appear in videos to be shown on the large-screen displays
  • One-on-one personal interaction during events with large numbers of fans in attendance
  • Coordinate promotional events at track and offsite, as well as pre or post event entertainment as needed
  • Support Events team with honorary starters, anthem singers, color guards, and other special honorees; ensure those individuals receive instructions and assistance during event
  • Execute in-market promotion plans prior to the event including guerilla marketing, leafleting, sign placement and other activities; as needed, partner with outside agencies to execute plans
  • Partner with DIRTVision, Client Services and other WRG departments as needed to execute fan experience initiatives
  • Clean and maintain fan-experience assets and equipment
  • Other duties as assigned

Required Background:

  • Bachelor’s degree in sports management, marketing or related field preferred; combination of high school diploma (or equivalent) and experience acceptable
  • 1 – 2 years related experience
  • Willing and able to travel throughout the US frequently
  • Valid US Driver’s License needed; experience driving a truck and tag trailer a plus
  • Comfortable with public speaking in front of large groups
  • Able to learn short-track dirt motorsports
  • Good written and verbal communication skills required
  • Sense of initiative necessary


  • This position is based in Concord, NC and travels with the assigned series; monthly overnight travel averages 50-75% during racing season (February – November); 10-25% overnight travel per month during the off-season
  • This position requires frequent walking and standing; the use of hands to grasp and feel frequently; the frequent lifting up to 30 pounds; occasional lifting of up to 60 pounds; frequent bending, kneeling and twisting; and may require use of close vision. This position is located primarily outdoors.
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