Email Marketing Coordinator

This role plans, develops, implements and evaluates the email marketing campaigns for the World of Outlaws, DIRTVision and DIRTcar Racing.


  • Design, develop, test and implement strategic marketing campaigns that are aimed at achieving company goals
  • Analyze and report on the email marketing campaigns and provide suggestions or recommendations for improvements
  • Proactively stay ahead of current and emerging email best practices and apply those in order to be an industry leader
  • Identify and implement content strategies that result in the most effective engagement and results
  • Oversee and monitor the maintenance, security and integrity of the company’s email databases
  • In partnership with other departments, identify, segment and grow the company’s email databases
  • Develop documentation and road maps for processes, test and promotions
  • Ensure email campaigns follow industry policies, best practices, company and industry standards and grammar rules
  • Other responsibilities and duties as assigned.

Required Skills:

  • At least two years experience working directly with email marketing campaigns or Bachelor’s degree in digital marketing or related plus one year working with email marketing campaigns
  • Experience with the following preferred:
    • CMS/CRM
    • Hubspot
    • Google analytics
    • Photoshop
    • SEO/SEM
    • HTML
  • Able to learn, understand and adapt to our sport and customer base
  • High sense of ownership and personal accountability required
  • Able to communicate with a variety of people
  • Proven record of dependability and integrity
  • Strong organizational skills necessary
  • Good written and verbal skills
  • Proven history of successfully handling multiple projects simultaneously
  • History of and willingness to work in a team environment
  • Able to maintain positive demeanor, even in highly stressful or demanding situations


  • Full time, in-office
  • Based in Concord, NC
  • Casual, fast-paced, fun work environment

***Include salary requirements for consideration***

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