Digital Content Strategist (Concord, NC)

  • Full Time
  • Anywhere

This new role maintains and optimizes the user interface and content experience for DIRTVision, our direct to consumer streaming service, and focuses on content promotion and engaging fans.


  • Oversee content presentation and management optimizations, and updates, ensuring we remain the leader in quality of subscriber experience.
  • Use the platform to design, develop, and launch unique, functional, and branded destinations as needed, with focus on content and fan engagement.
  • Update and improve existing experience to align with current best digital and web practices and search engine optimization.
  • Create best practices and ensure consistency across all pages in regard to look and feel, grammar, punctuation, metadata, graphics, etc.
  • Ensure optimization of website with a focus on driving fan engagement, revenue, and brand awareness.
  • Work with other departments to ensure that DIRTVision is properly leveraged to support various business objectives across ticketing, corporate partnerships, community outreach and more.
  • Review fan support inquiries for feedback and identification of possible areas of improvements, and assist with fan support responses as needed.
  • Assist in additional editorial content, as needed.
  • Other duties as assigned.


  • Bachelor‚Äôs degree in marketing, web design, communications, or other related field
  • Background in generating and presenting content experiences, including SEO/SEM optimization
  • Experience with sophisticated content management systems
  • Ability to have flexible schedule during race season
  • Strong attention to detail, especially with grammar, usage and spelling
  • Strong storytelling and content organization abilities
  • Knowledge of and interest in dirt-track racing preferred; genuine willingness to learn
  • High sense of ownership and personal accountability
  • Proven record of dependability and integrity
  • Strong communication and organizational skills
  • Willingness to work in a team environment with multiple departments
  • Able to maintain positive demeanor, even in highly stressful or demanding situations


  • This is an in-office role based in Concord, NC
  • Full-time
  • In addition to a traditional work week, this role may work in the evenings or on weekends
  • This position requires frequent sitting and occasional walking and standing; the use of hands to grasp and feel frequently; the occasional lifting of up to 50 pounds; and may require use of close vision.
  • Occasional, but infrequent travel, including weekends and overnights as needed to generate unique content from race tracks or related venues
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